Privacy Policy

Rare Fish Prints is committed to protecting your privacy, providing you with a personalised and valuable service and keeping your information secure, using it only for the purposes you intended. Our Privacy Notice has been updated in line with the new GDPR regulations. To make sure that you retain control of your data and that you are clear about how we use it, please read our updated Privacy Notice here:


Rare Fish Prints Limited (registered number 08790095), whose registered office is at 20-22 Wenlock Road, London N1 7GU, takes our customers’ privacy very seriously. This policy sets out how we collect, use and process Personal Data (as defined in the General Data Protection Regulation 2018 (‘GDPR’)). It also explains some of the security measures we take to protect your personal data and tells you certain things we will do and not do.

The Information We May Collect from You

Rare Fish Prints Limited may collect the following information from you:

Name, address, telephone number, email address and any other personal information relevant to the services we provide you when filling in online forms on our website, by telephone or by email. This information may be provided when you are registering an interest, transacting with us, subscribing to our newsletter or requesting information.

Correspondence in email and hard copy.

Details of transactions you carry out through our website, communications by telephone and any other means relating to those transactions.

How This Information is Used

Rare Fish Prints Limited collects, stores and uses your personal data to: provide you with any information, products and services you request from us; carry out obligations arising from any contracts between you and us; notify you of changes to our products and policies; transact any sales or purchases; contact you about the above services by telephone, email or other means.  Your information will not be disclosed to any third parties.

Contact form

Information entered via our contact form will only ever be used to answer the questions you have asked us on the form. The information submitted on the contact form does not get stored on the website database. All submissions are emailed to and held by Rare Fish Prints. We are bound by the GDPR and other data and privacy regulations, and we ensure all response data is deleted on a regular basis. Your personally identifiable information will not be shared with anyone.

Email newsletter

We send out a newsletter via email, for which purpose we will have a record of your email address held on our server. You can only get the newsletter subscription list via opt-in. Any email address gathered this way will only ever be used for the purposes of distributing the newsletter. You may at any time opt out of the newsletter by sending an email to or by telephoning us on +44 (0) 20 3538 9100

Data Retention & Deletion

As described above, consent to receive the newsletter can be withdrawn at any time, and data collected by Rare Fish Prints is subject to specific purposes, strict control and regular deletion. Please contact Gerry directly any time if you wish for the data we hold in these respects to be deleted. All such data will be deleted within 7 working days.

Cookies and Google Analytics

We use cookies on our website to enable some site functionality. Cookies are text files that are stored within your browser on your computer or mobile device. Cookies are sent to your browser by our website in response to requests made to our website by your browser. Cookies that have been received from our website are only sent by your browser to our website, and only when requests are made.

We use cookies for the purpose of functionality in relation to the website’s newsletter signup popup and to identify you as a user between page loads which allows us to remember certain settings (e.g. which part of our website you were using before you were asked to sign in or register). We also use cookies for the purpose of performance in relation to Google Analytics, a web analytics service provided by Google, Inc. (‘Google’), to see how well our website is performing. We do not pass on any personally identifiable information. Details about Google’s privacy policy may be obtained from


We have put in place various security procedures as set out in this policy. For example, we use secure serve software (SSL) to encrypt information and our database is hosted in a secure data centre. Whilst we cannot ensure or guarantee that loss, misuse or alternation of data will not occur, we use our best efforts to prevent this. We do not store any financial or sensitive data of our customers.

Your acceptance of this privacy note

By using our site, you consent to the collection and use of information by us. Owing to the global nature of the internet, the information you provide may be transferred in transit to countries outside the European Economic Area that do not have similar protections in place regarding our data and its use as set out in this policy. However, we have taken steps outlined above to try to improve the security of your information. By submitting your information, you consent to these transfers.

If you do not agree to this privacy policy, please do not use our website.


We may make changes to this privacy notice from time to time. If we change our policy, we will post the changes on this page. If the change to our privacy policy affects the use of your personal information we will use our best endeavors to contact you by email to seek your consent to the use. Continued use of the website will signify that you agree to any such changes.

How to contact us

We welcome your views about our website and our privacy notice. Please contact us with any queries or comments by sending an email to You may request details of personal information which we hold about you under the Data Protection Act 1998 and the updated General Data Protection Regulation 2018.